The recent EY Health Pulse Survey has illuminated the promising advancements in digital health technologies, revealing that investments in wearables, remote monitoring, and telehealth are significantly enhancing member engagement and access to health services. As these technologies continue to evolve, is it an essential investment when considering the rising costs of cybersecurity measures to protect member data?
The survey reveals that the transformative potential of these digital tools calls for a strategic commitment from digital healthcare organizations to seamlessly integrate them into their services, in turn empowering members with real-time health insights and highly personalized care experiences.
Digital Health Technologies Enhancing Member Engagement
Digital health care technologies are revolutionizing the way members interact with their health care providers. The survey highlights that wearables, remote monitoring, and telehealth are not only increasing member engagement but also improving the overall quality of care. Health insurance executives surveyed reported that these technologies are making it easier for members to manage their health, resulting in fewer obstacles when seeking health information and higher satisfaction rates.
Integrating consumer-oriented technology into health care processes bridges the gap between traditional practice and a future where members are at the center of their health management. By providing real-time health insights and personalized care, these technologies create more efficient and effective care experiences, ultimately leading to better health outcomes.
Personalization and Accessibility in Health Care
Personalization is becoming a cornerstone of modern health care, with 71% of health insurance executives agreeing that members’ health care experiences have become much more personalized in recent years. Mobile apps, member portals, and telehealth are key drivers of this trend. According to the survey, 55% of executives say mobile apps have played a significant role in personalizing health care experiences, while 48% highlight the impact of member portals and telehealth.
This shift towards personalization is empowering members, making them feel more in control of their health. Feedback from members indicates that readily available access to health information makes them more invested in their health care. In addition, 54% of health insurance executives report that this accessibility leads to greater member satisfaction and reduced frustration.
The Role of Wearable Devices in Health Monitoring
Wearable devices are playing a pivotal role in health monitoring and member engagement. The survey reveals that 73% of health insurance executives believe wearable medical devices have significantly improved health monitoring and increased member engagement. These devices provide real-time data, allowing members to track their health metrics and make informed decisions about their wellness.
Additionally, 66% of executives indicate that wearable devices have contributed to making health care experiences more personalized. These devices are particularly effective in managing chronic illnesses, with 89% of executives describing remote monitoring devices as beneficial for personalized and proactive care plans. Integrating wearable devices into health management solutions allows members to stay on top of their health and detect potential issues early, leading to better health outcomes.
Continuous Improvement Through Data and Digital Health Technologies
Continuous measurement and improvement are essential for the success of digital health technologies. According to the survey, 86% of health insurance executives have been able to quantify or measure the impact of member engagement on patient care. Regular accessibility testing and analysis of digital tools ensure that these technologies remain effective and user-friendly.
For instance, 61% of executives report that their organizations conduct regular accessibility testing as part of their quality assurance efforts. Analyzing portal compatibility across devices and user task completion rates helps in refining these digital tools, making them more efficient and responsive to member needs. Using data-driven insights to enhance digital health solutions ensures that members receive the best possible care.
“Nearly four out of five insurance leaders acknowledge that telehealth has not only bridged the distance between members and providers but has also made health care more affordable for members,” said Kaushik Bhaumik, EY US Health Technology Leader. “Meanwhile, improved interoperability using digital tools is not just a matter of convenience: It’s a financial and regulatory imperative, with over a third of these executives citing it as a key factor in reducing nonpayment rates. Together, these advancements are shaping a more efficient, accessible and sustainable health care system for all.”
Cybersecurity Investments and Member Trust
Cybersecurity is a critical concern for health care organizations. The survey highlights that more than half of health insurance executives are increasing their investments in cybersecurity solutions to meet compliance needs, protect member privacy, and prevent data breaches. While rising costs are a concern, these investments are essential for maintaining consumer confidence.
91% of health insurance executives express some level of concern regarding the rising costs associated with implementing and maintaining advanced cybersecurity measures. However, the positive impact of these investments cannot be overlooked. Seventy percent of health insurance executives report that strong cybersecurity protocols have increased member trust in digital health services by ensuring their data remains secure.
The importance of safeguarding member data cannot be overstated. As digital health services continue to expand, robust cybersecurity measures will be crucial in maintaining and enhancing member trust and ensuring the long-term success of health care organizations.
Conclusion
The EY Health Pulse Survey provides valuable insights into the transformative impact of digital health technologies on member engagement and health care experiences. At b.well Connected Health, we are dedicated to leveraging these advancements to empower consumers with personalized, accessible, and secure health care solutions. By continuously improving our digital tools, prioritizing cybersecurity, and committing to strategic partnerships, we aim to create a future where members are at the center of their health management, supported by data-driven, compassionate health care solutions.
b.well Connected Health is solving healthcare’s fragmentation problem. b.well’s scalable, FHIR-based platform unifies all healthcare data, solutions, and services in one place — empowering healthcare organizations to offer their consumers personalized and relevant experiences. b.well enables the creation of longitudinal health records so healthcare consumers can receive proactive health insights, and conveniently shop and access care for themselves and their loved ones. b.well’s Connected Health Platform integrates within existing digital systems, enhancing technology investments and ensuring consumers are the heart of every interaction. To learn more contact us today.
