Lessons for Health Plans on Data, Trust, and Quality in 2026

Keeping members engaged is critical to improving outcomes, closing care gaps, and meeting rising CMS expectations.

Yet, many plans face challenges in effectively reaching those who are most in need. This webinar looks ahead to 2026, outlining how health plans can strengthen engagement strategies with real-time data, readiness for digital quality measures, and smart use of AI that avoids the hype.

Attendees will hear directly from WellSense and b.well on how to move past AI buzzwords to practical applications, use data as the backbone for engagement, and prepare for digital quality measures (dQMs) as they reshape quality programs. We’ll highlight health plan realities, compliance pressures, and strategies to turn regulatory change into better member experiences in 2026.

Attendees Will Learn About

• AI use cases for member-centric engagement: Avoiding hype, ensuring fairness, transparency, and alignment with member needs (not just provider workflows)
• The current regulatory landscape: What CMS, Medicaid/ACO programs, Health Equity rules, and digital quality measures expect, and how plans can prepare/adapt
• Strategies to engage hard-to-reach members: Integrating social needs, behavioral health insourcing, care management, real-time member data & feedback loops for continuous improvement