Gartner Recognizes b.well as a Leader in Experience Orchestration in 2025 Hype Cycles

b.well featured in two Gartner Hype Cycles as a leader in intelligent health and healthcare life science data, analytics and AI  

BALTIMORE, July 9, 2025 – b.well Connected Health, the Fast Healthcare Interoperability Resources (FHIR)-based platform unifying fragmented healthcare data and services into personalized consumer experiences, today announced it was recognized as a leading vendor in healthcare and life sciences experience orchestration in both Gartner’s Hype Cycle for Intelligent Health 2025 and Hype Cycle for Healthcare Life Science Data, Analytics and AI 2025

“This dual recognition from Gartner is proof that b.well is changing the game when it comes to healthcare experiences. By surfacing hyper-personalized data, insights and care options in one convenient place, we are giving people unprecedented agency and choice in healthcare and a level of insight into their health that they’ve never seen before,” said Kristen Valdes, founder and CEO of b.well Connected Health. 

Gartner’s 2025 Hype Cycle reports highlight the technologies transforming both how care is delivered and how it’s experienced. In the “Hype Cycle for Healthcare and Life Science Data, Analytics and AI,” b.well is recognized for creating a data infrastructure that enables healthcare organizations to deliver personalized, multichannel experiences at scale, while improving clinical and financial outcomes. By connecting real-time health data across providers, payers, pharmacies, labs, wearables, and apps, b.well helps healthcare organizations reach the right patients with the right care at the right time, driving cost efficiency and optimizing health outcomes. 

In the “Hype Cycle for Intelligent Health,” b.well is recognized as a key player moving healthcare toward a more seamless, hyper-personalized future. Gartner calls this future “intelligent health” — one where data, AI and digital tools work together to make care easier to access, understand and use. That’s exactly what b.well was built to do: The platform transforms today’s fragmented healthcare landscape into actionable pathways unique to each consumer. The result is a simpler, smarter, and more personal healthcare journey for consumers and their families.

Gartner also recognized b.well in 2024 for its digital front door solution, composable platform architecture, and health navigation capabilities. 

About b.well

b.well Connected Health is solving healthcare’s fragmentation problem. b.well’s scalable, FHIR-based platform unifies all healthcare data, solutions, and services in one place — empowering healthcare organizations to offer their consumers personalized and relevant experiences. b.well enables the creation of longitudinal health records so healthcare consumers can receive proactive health insights, and conveniently shop and access care for themselves and their loved ones. b.well’s Connected Health Platform integrates within existing digital systems, enhancing technology investments and ensuring consumers are the heart of every interaction. Learn more at icanbwell.com.

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